Media & Advertising

Optimizing a Key Step of the Approval Workflow.

Broadsign needed to speed up a key piece of their content approval workflow. Tactable was tasked to design and develop a predictive AI service that would focus on extracting metadata from image and video content to learn what kind of advertising content should be approved or rejected, considering a variety of factors. Our team leveraged Google Cloud's AI and LLM services to complete this key step of the approval workflow and minimize turnaround time between asset submission and publishing.


Outcomes

  • Extracted metadata from image and video based advertising content using Computer Vision and LLM AI models
  • Trained AI models for classification and approval of advertising content
  • Enabled asset approval/rejection of advertising content without user input in the workflow
Broadsign

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