Media & Advertising

COMMB and its partners trusted Tactable to transform their industry.

We led the digital transformation, data modernization strategy and technology roadmap for COMMB’s suite of enterprise media production and planning tools. Our team designed and developed the new ROADMAP product utilizing a modern microservices based architecture, and Snowflake data warehousing technology. End-to-end product design produced exchange of datasets between vendors, facilitating a production environment to manage inventory, and providing a geo-spatial visualization planning tool for buyers.


  • Consolidation of data in Snowflake and API Access to enhanced datasets for Media/Programmatic partners
  • Implementation of new Digital Measurement methodology
  • Centralized interface to streamline Research Team’s measurement workflow

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